Five Mistakes Businesses Make With Video

As a full service video production company, we make video that works for you.

But looking around at the videos being used to promote businesses right now, we see the same mistakes occurring time and time again.

Whether you use our services or not, here are the top five common mistakes you need to avoid when producing a promotional video:

“Yeah, a video – it’s just like a moving brochure, innit?”

Well, in a word, NO. A video is nothing like a moving brochure, and should indeed be so much more. Yes, we know you’ve spent a lot of money on print media, but this is different, and in many ways better. Let’s see it for what it is – a promotional video, not a video copy of your brochure. As Marshall Mcluhan put it; “The medium is the message” and this message is video, not paper.

“Strategy? What strategy?”

OK, strategy is an overused word, but if you’re going to spend time and money on a video then you need to make sure it matches everything else and is a part of an overall plan. You’ve probably coordinated your website, brochure, sales collateral and marketing materials, so you need to ensure that your video fits in with this plan too.

A good video production company will spend time with you, making sure that your video is a part of the marketing mix, not a standalone piece of film.

“Oh, John has a camera”

John is lovely. OK, so some see him as ‘that weird guy in accounts who wears sandals and goes to music festivals all the time’, but he’s got a a HUGE video camera, and he can do the job, right?

WRONG! Yes, we know you want to save money, and we know he probably thinks he can do the job well, but a well thought out and effective corporate video isn’t quite the same as some grainy film of Muse at Glastonbury, and it’s your corporate image that’s going to suffer.

Having a video produced doesn’t have to cost the earth, and a good video production company will help you find ways to cut down costs that don’t mean risking a final shot of someone asleep in a tent with marker pen all over their face getting in there by accident.

“We don’t need a script – we’re a zany, ad-libbing kind of crowd”

Which is fine, until you get in front of a camera. Unless you’re a professional and do this all the time, you WON’T be able to wing it in front of the camera. You’ll look stilted, you’ll grasp for words, and you’ll look unprofessional. All the reasons NOT to work without a script.

Let your corporate video production company help you to develop a natural sounding script that will showcase you and your business at it’s best.

“Video? Nah, not for us mate”

Why not? We’ve yet to find a company that wouldn’t benefit from some sort of video to help enhance their promotion and marketing. Whether it be for customer testimonials, case studies, business overviews or explaining services, a video works in a way that written text or websites can’t, and is ideal to add in to your marketing mix.

Don’t assume it’s not for you without investigating it properly – look into it, find out if your competitors are using it, think about what it could do for you, and you might find it could be a good fit for your company.

If you’d like to talk more about how video could help your marketing, why not drop us a line at gordon@makingvideowork.com

@gordon4video

 

Share This:

Comments are closed.