Five Tips for better Video Production

Too often video production is done on a whim. You know you’ve heard everyone talk about how important it is to have video on your website or adding it to your marketing mix so you decide to do a video.

The problem then is that it is done on the run, with inadequate thought and equipment. “Quality” is the key word here, not necessarily expense. Surely we all know that quality and cost have an strange relationship. Cost does not guarantee quality and quality does not always cost the earth.

So here are five key signposts on the road to a good production.

1.Brief

What is it you are trying to say and who are you trying to reach?  Don’t settle for having it all in your head. Write down your ideas. Refine them. Hone them. Know what it is you are looking to achieve and how you think you can achieve it. Doesn’t mean it is set in stone or that it cannot evolve but a brief, a structure from which to work is vital.

2.Script

How are we going to communicate our message? Is going to be serious, funny, instructional?  Do not be tempted into thinking we’ll just use what we already have written. A video is not a moving brochure it is a different medium and the script should reflect this.

3.Talent

Make the most of experienced and talented people.  Having all the gear is not an indicator of talent, having Word on your computer does not make you a best selling author. Look for a good portfolio of work.  Trust a producer who can get you the right voiceover and on camera talent. What’s his name from accounts probably isn’t the right choice. (If you are what’s his name from accounts and you are truly talented then leave accounts)

4. Sound

More videos are ruined by bad sound than anything else. Get someone who knows how to get good sound and how to enhance it in post production.

5. Remember, it’s a visual medium

Cameras are great. They do enable you to just point and shoot but please don’t choose someone who just points and shoots.  Choose an artisan who wants to create great production for you. 

Share This:

Five Thoughts on Systems

A system is merely a framework to make something or somebody work better.

I think the appeal of a system, any system, is the offer of something that will lead to success but with little input from us. You follow the system rules and hey presto there you go, success. If only.

As anyone who has tried to follow a recipe from a cookbook will know success is not guaranteed. You follow the steps, you measure carefully but somehow yours doesn’t even remotely resemble the glossy picture in the book. I am not against any particular system or method but here are my five thoughts on the subject.

1. Systems should not be ends in themselves. Personally I love Miracle Morning. It has brought so much into my life, but a few weeks ago I realised that it was becoming more important to me than the goals it was designed to help me achieve. Ticking off another day done was the achievement. Sticking to the system should not be the goal, the goal should be beyond the system. Where it is designed to take you.

2. Systems are nothing without commitment. You can’t make anything work unless you are committed. No technique, no rule, no system will achieve anything unless you put in the hard work and commitment. People buy into systems because they want to succeed but they want to succeed without the hard work that usually accompanies it.

3. Systems are best when you use them to evaluate failure. Surely we follow a method to be successful? I am reading Matthew Syed’s book Black Box Thinking. It is a really good read especially when he talks about evaluating failure. Failure is the gateway to success. It seems to me systems work best when they enable you to assess where things went wrong. The safety of the aviation industry is based on the systematic evaluation of the, thankfully, few failures.

4. There is no golden key system, seriously there isn’t. There are methods that work for some people and not for others. It is easy to get sucked in with the sales patter that tells you, “follow this and you will earn thousands and be the person you want to be.” am sure there are people who have used a system and made it work for them but that does not mean it is foolproof.

5. Find what suits you. I have found a method or a system that works for me that doesn’t mean it will work for you. We are all individuals and it make take some trial and error to find something that suits you and your aspirations.

However you choose to move into your future, whatever method or system you choose to get you there, it can only work if you put in the hard yards and are committed for the long term.

#FTFT

@gordon4video

Share This:

Five Thoughts about Twitter

I have been on Twitter 7 years and 2 months. I joined twitter because so many of my then clients where tweeting. Interestingly many of those early advocates are either no longer on twitter or only tweet sporadically. Such a change from their early zeal. My first tweet was unsurprising more of a broadcast. Hey, I was finding my way. Since then I have tweeted almost 20,000 tweets. Twitter trends have come and gone as have a number of followers. Still there are things that annoy about twitter. Actually not about twitter just the way some people use twitter. So here are my five thoughts this week. In short they are the five most likely reasons I will unfollow you.

 

  1. You insist on telling me your twitter stats, daily, weekly and monthly (I don’t care). I realise this is an automated service you have signed up to. I admit the stats the service offers can be very helpful but I cannot understand what is to be gained by you telling me you are looking forward to reading my tweets, have gained x followers today, this week, this month. There may be some strategy to using these type of tweets but I struggle to see what it is. You are indeed visible. Annoyingly visible.
  2. You are still using paper.li  Seriously does anyone ever read these curated piles of….. The only reason anyone opens one of these links is because they are mentioned. Ego and hubris are might drivers on twitter.
  3. You post links to websites I cannot read. Mainly to paywalled news sites. It so frustrating to see and link you might want to read and find you cannot read it unless you subscribe. Not frustrated enough it has to be said to sign up. Fortunately some tweeters let you know it is to a paywalled site. Saves me a click at least.
  4. You never engage with anyone. Not even a RT or a like for anyone or anything. All you do is tweet your own message, usually buy my stuff. I can only imagine that somewhere, someone believes this is the correct way to “do” social media. More likely they have convinced some fee paying client or their bosses that this twitter thing really works, look I have tweeted 100 times today.
  5. You have been a bit quiet on twitter lately and the way you decide to remedy this is by tweeting link after link to various websites. Sometimes not even different ones.
If you ever find me doing these things then feel free to unfollow me immediately but don’t tell anyone it’ll be our secret.
#FTFT
@gordon4video

Share This:

Five thoughts on Friday – Dec 4th

Happy-Friday-Pictures-3

1.     Even if it has been a bad week there will always be something you can be grateful for. You reached Friday at the very least
2.     There is another week next week. World domination* may not have happened this week but it could in the week ahead.  (*I don’t literally mean world domination unless you know something I don’t )
3.     Give yourself some time off. Watch telly, read a book, go to a football match, go for a walk, whatever helps you to think about something else.
4.     Remember you don’t HAVE to do anything. You will have responsibilities and there are consequences for not doing something but ultimately you can say NO. You might be surprised at how motivating this is. Knowing you don’t have to do something and then choosing to do it can be liberating.

5.    Think ahead and plan one thing to do next week that you didn’t do this week

Share This: