Five things that occurred to me as waded through the internet this week.
It’s OK to blow your own trumpet. Why would you want to blow someone else’s anyway’? It’s probably not that hygienic. Remember though not everyone is a trumpet person, some are violin people others are piccolo people. Make sure your message is suited to your audience.
Big yourself up by all means but visiting a couple of places does not a tour make. “By popular demand” does imply a demand beyond you, your friends and your dog.
You are most certainly a unique person but it’s unlikely that your business or your offering is. Don’t claim to be the only one and only, leave that to Chesney Hawkes.
Don’t make a claim to be a leading something or other unless you can back it up with hard evidence. Make sure you are the leading expert in your own house before claiming it for your street, town or world.
Don’t promise what you have no idea how to deliver. Stretch yourself by all means. Remember, what you don’t know you can learn. What you can’t do someone else can and collaboration is a strength not a weakness.
There are people who believe that uploading a video to YouTube is all they have to do. It’s there, soon millions will be flocking to view my creation. Well no. In fact if you want to hide a video I think simply uploading it to YouTube is probably the best thing you can do. It will easily crouch down behind all the other videos and hide from any potential viewers. Here are the Top Ten mistakes people make with YoutTube.
Optimisation: Not optimising your YouTube title
The title tag of a YouTube video is one of the main ranking factors on the site. Give it some thought. I have seen videos with the title Final Edit number three. It tells me whoever has uploaded the video has been lazy but it also tells me nothing about the production’s content. Work hard on that title.
Description: Not adding a description
YouTube provides a Description field so that you can give your potential viewers an idea of what they are about to watch, and provide further information if needed.
Links: No links to your site or landing page
Link to a landing page or a page on your site to take people on in the sales/promotion journey.
Tags: Fail to tag your video or select the correct category
Tagging helps users find your video. It gives YouTube the right information to categorise your video so getting this right is really important. Research similar videos to see what tags are being used.
Thumbnail: Use the worst thumbnail you can pick
A colourful, relevant thumbnail acts as an advertisement for your video, so make sure you pick the one that reflects the content. YouTube will pick one for you if you don’t so use the custom thumbnail option and pick your own.
Subtitles: Fail to use subtitles (closed captions)
There are millions of people who are deaf and hard of hearing and rely on subtitles to engage with your content.
Comments: Turning off comments and not engaging with anyone
Why create content and not engage with the viewers? Yes you might get the odd spammer or troll but you can deal with that.
Playlists: Don’t add your video to a playlist
Playlists help YouTube determine the relevancy of your content. A long term video strategy will have playlists, tags and optimisation at its heart.
Social Media: Fail to use social media
Just uploading to YouTube will not get your video seen or improve it’s visibility. You need to use the full breadth of social media to promote your video and bring it to the attention of your prospective viewers.
Embracing video as part of a marketing strategy is the next big thing for brands who hold an online presence, according to industry experts. Companies are now rushing to become video-savvy and offer an online video strategy that will help to drive traffic, engage customers and ultimately lead to sales. The key is not to make a video but to make an investment. A financial investment but a strategic, purpose driven emotional investment.
Here a five compelling facts why you should.
Video’s widespread use. Check out these stats.
The average YouTube viewer watches 261 minute per month
500 tweets every minute contain web video
More than 50% of social media videos are commented on
68% of online video viewers share video links
53% more likely to get a first page Google result with web video on your homepage
A video improves your chance of a first page Google ranking by 53% (Forrester)
Mobile Video use is exploding. According to some reports a ten fold increase in the last year. YouTube mobile is now available on over 350 million devices and growing.
According to a recent Forbes Insight study, 59% of C-Level decision makers prefer watching online video to reading text because it helps them make deeper connections and better understand a company’s product or service
Including a video in an online press release increases views by 77% according to PR Newswire.
If that’s not enough to persuade watch this video by Dr. Michio Kaku, a theoretical physicist. He discusses how pictures, videos and images help us understand the universe. The power of video IS the power of the mind! He touched upon the human brain and power it holds.