Too often video production is done on a whim. You know you’ve heard everyone talk about how important it is to have video on your website or adding it to your marketing mix so you decide to do a video.
The problem then is that it is done on the run, with inadequate thought and equipment. “Quality” is the key word here, not necessarily expense. Surely we all know that quality and cost have an strange relationship. Cost does not guarantee quality and quality does not always cost the earth.
So here are five key signposts on the road to a good production.
What is it you are trying to say and who are you trying to reach? Don’t settle for having it all in your head. Write down your ideas. Refine them. Hone them. Know what it is you are looking to achieve and how you think you can achieve it. Doesn’t mean it is set in stone or that it cannot evolve but a brief, a structure from which to work is vital.
How are we going to communicate our message? Is going to be serious, funny, instructional? Do not be tempted into thinking we’ll just use what we already have written. A video is not a moving brochure it is a different medium and the script should reflect this.
Make the most of experienced and talented people. Having all the gear is not an indicator of talent, having Word on your computer does not make you a best selling author. Look for a good portfolio of work. Trust a producer who can get you the right voiceover and on camera talent. What’s his name from accounts probably isn’t the right choice. (If you are what’s his name from accounts and you are truly talented then leave accounts)
More videos are ruined by bad sound than anything else. Get someone who knows how to get good sound and how to enhance it in post production.
5. Remember, it’s a visual medium
Cameras are great. They do enable you to just point and shoot but please don’t choose someone who just points and shoots. Choose an artisan who wants to create great production for you.
I would love to know the sales figures for Moleskin notebooks, To Do pads and organisational apps in the first week of January. There is something about the New Year that makes us all want to be better organised, me included, so here are my five thoughts on the subject.
1. Getting organised is not the same as being organised. So much effort is put into devising systems, writing lists and planning and not enough into actually doing. Organising yourself with journal entries, to do lists and bullet points is just another form of procrastination.
2. Organisation is a means to an end not and end in itself. Organise yourself so you can be productive and you life has some balance.
3. The size of your To Do list is no reflection on how good or how busy you are.
4 “While we complain that our ‘to do’ lists are endless, let us not forget that we begat those lists; no one from outer space came when we weren’t looking and implanted ‘the list’ in our brains. Okay, let’s say we really do need to jot down a few things of importance, like needing to buy milk or to have a colonoscopy, but when that ‘things that must be done’ list goes into the hundreds per day, we should be concerned. Maybe we keep adding new things in the the fear that, even if we ever got through our list, we’d have no purpose, no reason to take another step. If you were suddenly list-less, would you just grind to a halt? What happens when that happens?”Ruby Wax from her excellent book A Mindfulness Guide for The Frazzled, available now.
5. Seriously, no one is interested in the size of your To Do list. Honestly, we’re not. Stop tweeting and sharing your list and get on and do it. Then post a picture of you enjoying a cocktail or cup of tea because you’ve finished your list.
It is possible to fall in love with something again. I have fallen out of love with networking, football, social media and probably a whole host of other things but returning to a former love can prove fruitful and enriching. Reach out to something or someone.
Good people are good people and no amount of distance or time will change that – reconnect with the good ones.
Revisit a social media channel that has lain dormant and you’ll be surprised at how much you can get out of it – revisit a channel you previously used it might surprise you.
Opportunities come and go, don’t get hung up on the ones that passed you by, celebrate the ones you took and look forward to the next one that will come your way. – Reach out and take the opportunities that come your way.
Celebrate the small things. Enough of them will eventually lead to bigger things. – Whatever you it is that has made your heart glad this week, celebrate it.
1. Even if it has been a bad week there will always be something you can be grateful for. You reached Friday at the very least
2. There is another week next week. World domination* may not have happened this week but it could in the week ahead. (*I don’t literally mean world domination unless you know something I don’t )
3. Give yourself some time off. Watch telly, read a book, go to a football match, go for a walk, whatever helps you to think about something else.
4. Remember you don’t HAVE to do anything. You will have responsibilities and there are consequences for not doing something but ultimately you can say NO. You might be surprised at how motivating this is. Knowing you don’t have to do something and then choosing to do it can be liberating.
5. Think ahead and plan one thing to do next week that you didn’t do this week