Five Tips for better Video Production

Too often video production is done on a whim. You know you’ve heard everyone talk about how important it is to have video on your website or adding it to your marketing mix so you decide to do a video.

The problem then is that it is done on the run, with inadequate thought and equipment. “Quality” is the key word here, not necessarily expense. Surely we all know that quality and cost have an strange relationship. Cost does not guarantee quality and quality does not always cost the earth.

So here are five key signposts on the road to a good production.

1.Brief

What is it you are trying to say and who are you trying to reach?  Don’t settle for having it all in your head. Write down your ideas. Refine them. Hone them. Know what it is you are looking to achieve and how you think you can achieve it. Doesn’t mean it is set in stone or that it cannot evolve but a brief, a structure from which to work is vital.

2.Script

How are we going to communicate our message? Is going to be serious, funny, instructional?  Do not be tempted into thinking we’ll just use what we already have written. A video is not a moving brochure it is a different medium and the script should reflect this.

3.Talent

Make the most of experienced and talented people.  Having all the gear is not an indicator of talent, having Word on your computer does not make you a best selling author. Look for a good portfolio of work.  Trust a producer who can get you the right voiceover and on camera talent. What’s his name from accounts probably isn’t the right choice. (If you are what’s his name from accounts and you are truly talented then leave accounts)

4. Sound

More videos are ruined by bad sound than anything else. Get someone who knows how to get good sound and how to enhance it in post production.

5. Remember, it’s a visual medium

Cameras are great. They do enable you to just point and shoot but please don’t choose someone who just points and shoots.  Choose an artisan who wants to create great production for you. 

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Five steps to hide a video in plain sight

YouTube

1. Make Video
2. Upload to YouTube
3. Pat yourself on the back, drinks all round for the creative team
4. Do nothing
5, Repeat as before

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Embracing Video

Embracing video as part of a marketing strategy is the next big thing for brands who hold an online presence, according to industry experts. Companies are now rushing to become video-savvy and offer an online video strategy that will help to drive traffic, engage customers and ultimately lead to sales.  The key is not to make a video but to make an investment.  A financial investment but a strategic, purpose driven emotional investment.

Here a five compelling facts why you should.

  1. Video’s widespread use. Check out these stats.
  • The average YouTube viewer watches 261 minute per month
  • 500 tweets every minute contain web video
  • More than 50% of social media videos are commented on
  • 68% of online video viewers share video links
  • 53% more likely to get a first page Google result with web video on your homepage
  1. A video improves your chance of a first page Google ranking by 53% (Forrester)
  2. Mobile Video use is exploding. According to some reports a ten fold increase in the last year. YouTube mobile is now available on over 350 million devices and growing.
  3. According to a recent Forbes Insight study, 59% of C-Level decision makers prefer watching online video to reading text because it helps them make deeper connections and better understand a company’s product or service
  4. Including a video in an online press release increases views by 77% according to PR Newswire.

If that’s not enough to persuade watch this video by Dr. Michio Kaku, a theoretical physicist. He discusses how pictures, videos and images help us understand the universe. The power of video IS the power of the mind! He touched upon the human brain and power it holds.

 

 

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