Five Thoughts For Thursday – the one about promotion

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Five things that occurred to me as waded through the internet this week.

 

  1. It’s OK to blow your own trumpet. Why would you want to blow someone else’s anyway’?  It’s probably not that hygienic. Remember though not everyone is a trumpet person, some are violin people others are piccolo people. Make sure your message is suited to your audience.
  2. Big yourself up by all means but visiting a couple of places does not a tour make. “By popular demand” does imply a demand beyond you, your friends and your dog.
  3. You are most certainly a unique person but it’s unlikely that your business or your offering is. Don’t claim to be the only one and only, leave that to Chesney Hawkes.
  4. Don’t make a claim to be a leading something or other unless you can back it up with hard evidence. Make sure you are the leading expert in your own house before claiming it for your street, town or world.
  5. Don’t promise what you have no idea how to deliver.  Stretch yourself by all means. Remember, what you don’t know you can learn.  What you can’t do someone else can and collaboration is a strength not a weakness.

Happy Thursday!

#FTFT

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Embracing Video

Embracing video as part of a marketing strategy is the next big thing for brands who hold an online presence, according to industry experts. Companies are now rushing to become video-savvy and offer an online video strategy that will help to drive traffic, engage customers and ultimately lead to sales.  The key is not to make a video but to make an investment.  A financial investment but a strategic, purpose driven emotional investment.

Here a five compelling facts why you should.

  1. Video’s widespread use. Check out these stats.
  • The average YouTube viewer watches 261 minute per month
  • 500 tweets every minute contain web video
  • More than 50% of social media videos are commented on
  • 68% of online video viewers share video links
  • 53% more likely to get a first page Google result with web video on your homepage
  1. A video improves your chance of a first page Google ranking by 53% (Forrester)
  2. Mobile Video use is exploding. According to some reports a ten fold increase in the last year. YouTube mobile is now available on over 350 million devices and growing.
  3. According to a recent Forbes Insight study, 59% of C-Level decision makers prefer watching online video to reading text because it helps them make deeper connections and better understand a company’s product or service
  4. Including a video in an online press release increases views by 77% according to PR Newswire.

If that’s not enough to persuade watch this video by Dr. Michio Kaku, a theoretical physicist. He discusses how pictures, videos and images help us understand the universe. The power of video IS the power of the mind! He touched upon the human brain and power it holds.

 

 

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