Five things to consider before putting your video on social media

Choose Wisely or it may cost you

Once upon a time there were only two platforms for video. VHS tape and DVD. Very quickly, it was just DVD. Then along came online video, for years dominated by YouTube. Now there are a host of different platforms where you can not only host your video but share and promote your video.

 

Which is great, right? Well yes it is, but it does mean you need to give a bit more thought to any video production you create or commission.

 

Here are my top five tips for effective video production.

 

1. What do you want to say? It seems rather obvious but it i is a really important question. Simply getting the video made is not the goal. Content is king. Video is it’s own medium. It is not simply a moving picture version of your other communication collateral.

 

2. Think about how you want to say it? Video is a visual medium, the way you say something fundamentally has to be visual first, reinforced with words, graphics and music.
3. Understand your platform. Different platforms serve video to their users in subtle but different ways. The optimal time for a Facebook video is 81 seconds. For YouTube it is 870 seconds. Instagram is currently a minute. There are also technical considerations to keep in mind. The majority of Facebook videos are watched with no sound, Instagram is a square format as opposed to widescreen. Snapchat is a vertical medium. Not all video is equal.

 

4. Choose your platform(s). In the past, videos were made and plastered wherever you could! No longer. Each platform may well serve a different purpose for you. Don’t think one solution will work everywhere. It won’t. As the entombed knight says in Indiana Jones and the last crusade “Choose Wisely”.

 

5. Shoot appropriately. If you are going to place your videos on a number of different platforms it is really important to bear this in mind when you come to shoot. There is an old film production saying “shoot for the edit’. Make sure you capture the right kind and right number of shots that you know will work across the platforms. It will save time, energy and money in the long run. Blindly shooting and then trying to shoehorn footage to fit different platforms is a thankless and costly task.

 

If you want to chat about any aspects of video production then please do get in touch. Happy to talk on the phone, Skype or FaceTime or visit you and talk about how we can make video work for you.

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Five steps to hide a video in plain sight

YouTube

1. Make Video
2. Upload to YouTube
3. Pat yourself on the back, drinks all round for the creative team
4. Do nothing
5, Repeat as before

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Not all video content is created equal

video content infographic

You are free to download and use the above infographic, here it is in pdf format

Not all video content is equal

 

 

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Top Ten YouTube Mistakes

youtube-logo

There are people who believe that uploading a video to YouTube is all they have to do. It’s there, soon millions will be flocking to view my creation. Well no. In fact if you want to hide a video I think simply uploading it to YouTube is probably the best thing you can do. It will easily crouch down behind all the other videos and hide from any potential viewers. Here are the Top Ten mistakes people make with YoutTube.

  1. Optimisation: Not optimising your YouTube title

 The title tag of a YouTube video is one of the main ranking factors on the site. Give it some thought. I have seen videos with the title Final Edit number three. It tells me whoever has uploaded the video has been lazy but it also tells me nothing about the production’s content. Work hard on that title. 

  1. Description: Not adding a description

 YouTube provides a Description field so that you can give your potential viewers an idea of what they are about to watch, and provide further information if needed. 

  1. Links: No links to your site or landing page

 Link to a landing page or a page on your site to take people on in the sales/promotion journey.

  1. Tags: Fail to tag your video or select the correct category 

Tagging helps users find your video. It gives YouTube the right information to categorise your video so getting this right is really important. Research similar videos to see what tags are being used.

  1. Thumbnail: Use the worst thumbnail you can pick 

A colourful, relevant thumbnail acts as an advertisement for your video, so make sure you pick the one that reflects the content. YouTube will pick one for you if you don’t so use the custom thumbnail option and pick your own. 

  1. Subtitles: Fail to use subtitles (closed captions) 

There are millions of people who are deaf and hard of hearing and rely on subtitles to engage with your content.

  1. Comments: Turning off comments and not engaging with anyone 

Why create content and not engage with the viewers? Yes you might get the odd spammer or troll but you can deal with that.

  1. Playlists: Don’t add your video to a playlist 

Playlists help YouTube determine the relevancy of your content. A long term video strategy will have playlists, tags and optimisation at its heart.

  1. Social Media: Fail to use social media 

Just uploading to YouTube will not get your video seen or improve it’s visibility. You need to use the full breadth of social media to promote your video and bring it to the attention of your prospective viewers.

  1. Naff Content: Upload consistently bad content 

Nuff said!

If you want advice and help on YouTube and how to use it for your business then contact video@makingvideowork.com

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The Mikado theatrical trailer

The Mikado

Conceived, produced, directed and film by me Gordon O’Neill.  Find out why over 16,000 have viewed this theatrical trailer.

This production was to promote the Abbots Langley Gilbert & Sullivan Society’s production of The Mikado by Gilbert & Sullivan at The Watford Palace Theatre from the 3rd to the 6th February 2016.

 

The song chosen was “I’ve Got a Little List”. I chose this because it is one of the best known songs from the show and is traditionally rewritten and updated for every show to bring a contemporary edge. You can see an example  by Opera Australia’s twist on YouTube.

The aim was to use the song to introduce the characters and the production.  As a G&S novice I turned to my wife, Sue, to produce the lyrics. She is in the show and knows more about the plot and the characters than I do. Which to be honest would not be difficult. She produced some excellent lyrics and Geoffrey Farrer who plays Ko-Ko had the task of learning them.

The next step was to record the song. We arranged a session at one of the regular rehearsals in a local church hall. First we recorded Geoffrey’s song with piano backing and then recorded a chorus with the rest of the cast who were at rehearsal. This was mixed down and we were ready to set up filming.

The difficulty with any production is to be able to get the cast together in one place to film. We planned that none of the characters needed to be in the same shot together. If they did then I could do that in post production.

The concept was to have Ko-Ko in his study devising his Little List and the cast to be filmed in front of a green screen and then the stylised Tokyo background from the show’s publicity behind them. The great thing about choosing the green screen route is that it can be done anywhere, including my dining room. Each character was filmed responding appropriately to the lyrics about them. I also recorded them singing the chorus. Those involved quickly learned how difficult it is to lip-sync.  Still they all got there in the end.

I filmed some additional scenes. In the end I didn’t use them but it is always good to have more footage at your disposal. Although these clips were not used in this production they may be used in a future production for the show.

Ko-Ko was filmed at his desk in his study. In reality our dining room. Studios are nice and preferable if you want to record sound but it is amazing what you can do with a few props, lighting and framing of the shot.

The entire production was filmed on a Canon 5D Mkii with a Samyang 35mm prime cine lens and edited in Premiere Pro CC. The opening was filmed using a budget slider I bought on Ebay, not the lightest piece of kit but OK for this.

I love doing these theatrical trailers and it is great to see the significant numbers of people viewing the video.

 

 

 

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Top Ten YouTube Mistakes

youtube-logo

There are people who believe that uploading a video to YouTube is all they have to do. It’s there, soon millions will be flocking to view my creation. Well no. In fact if you want to hide a video I think simply uploading it to YouTube is probably the best thing you can do. It will easily crouch down behind all the other videos and hide from any potential viewers. Here are the Top Ten mistakes people make with YoutTube.

  1. Optimisation: Not optimising your YouTube title

 The title tag of a YouTube video is one of the main ranking factors on the site. Give it some thought. I have seen videos with the title Final Edit number three. It tells me whoever has uploaded the video has been lazy but it also tells me nothing about the production’s content. Work hard on that title. 

  1. Description: Not adding a description

 YouTube provides a Description field so that you can give your potential viewers an idea of what they are about to watch, and provide further information if needed. 

  1. Links: No links to your site or landing page

 Link to a landing page or a page on your site to take people on in the sales/promotion journey.

  1. Tags: Fail to tag your video or select the correct category 

Tagging helps users find your video. It gives YouTube the right information to categorise your video so getting this right is really important. Research similar videos to see what tags are being used.

  1. Thumbnail: Use the worst thumbnail you can pick 

A colourful, relevant thumbnail acts as an advertisement for your video, so make sure you pick the one that reflects the content. YouTube will pick one for you if you don’t so use the custom thumbnail option and pick your own. 

  1. Subtitles: Fail to use subtitles (closed captions) 

There are millions of people who are deaf and hard of hearing and rely on subtitles to engage with your content.

  1. Comments: Turning off comments and not engaging with anyone 

Why create content and not engage with the viewers? Yes you might get the odd spammer or troll but you can deal with that.

  1. Playlists: Don’t add your video to a playlist 

Playlists help YouTube determine the relevancy of your content. A long term video strategy will have playlists, tags and optimisation at its heart.

  1. Social Media: Fail to use social media 

Just uploading to YouTube will not get your video seen or improve it’s visibility. You need to use the full breadth of social media to promote your video and bring it to the attention of your prospective viewers.

  1. Naff Content: Upload consistently bad content 

Nuff said!

If you want advice and help on YouTube and how to use it for your business then contact video@makingvideowork.com

 

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