There are people who believe that uploading a video to YouTube is all they have to do. It’s there, soon millions will be flocking to view my creation. Well no. In fact if you want to hide a video I think simply uploading it to YouTube is probably the best thing you can do. It will easily crouch down behind all the other videos and hide from any potential viewers. Here are the Top Ten mistakes people make with YoutTube.
Optimisation: Not optimising your YouTube title
The title tag of a YouTube video is one of the main ranking factors on the site. Give it some thought. I have seen videos with the title Final Edit number three. It tells me whoever has uploaded the video has been lazy but it also tells me nothing about the production’s content. Work hard on that title.
Description: Not adding a description
YouTube provides a Description field so that you can give your potential viewers an idea of what they are about to watch, and provide further information if needed.
Links: No links to your site or landing page
Link to a landing page or a page on your site to take people on in the sales/promotion journey.
Tags: Fail to tag your video or select the correct category
Tagging helps users find your video. It gives YouTube the right information to categorise your video so getting this right is really important. Research similar videos to see what tags are being used.
Thumbnail: Use the worst thumbnail you can pick
A colourful, relevant thumbnail acts as an advertisement for your video, so make sure you pick the one that reflects the content. YouTube will pick one for you if you don’t so use the custom thumbnail option and pick your own.
Subtitles: Fail to use subtitles (closed captions)
There are millions of people who are deaf and hard of hearing and rely on subtitles to engage with your content.
Comments: Turning off comments and not engaging with anyone
Why create content and not engage with the viewers? Yes you might get the odd spammer or troll but you can deal with that.
Playlists: Don’t add your video to a playlist
Playlists help YouTube determine the relevancy of your content. A long term video strategy will have playlists, tags and optimisation at its heart.
Social Media: Fail to use social media
Just uploading to YouTube will not get your video seen or improve it’s visibility. You need to use the full breadth of social media to promote your video and bring it to the attention of your prospective viewers.
Naff Content: Upload consistently bad content
If you want advice and help on YouTube and how to use it for your business then contact firstname.lastname@example.org